Our Story

Goose & Co was founded in 2018 by Fred Hammond, a man on a mission to give Goose meat the credit it rightly deserves!

Whether roasted with lemon zest and cinnamon for Christmas Dinner, or slow-cooked and drizzled with rich BBQ sauce, we believe that Goose is food’s best kept secret.

Join us on a journey to bring Goose to the masses once more – interact, share and make use of all of Goose & Co’s fantastic recipes.

About Fred & How It All Started

Fred Hammond is the founder of Goose & Co, who started dreaming up his big ideas whilst eating Goose for the first time almost 6 years ago. Ever since that first bite, he couldn’t believe that Goose was not more popular – an amazing meat and yet very few people had ever tried it!

During his years at Harper Adams University, Fred became convinced that launching Goose & Co was the way forward and has been hell-bent on telling the Goose story ever since.

One of his biggest beliefs is that young people are not encouraged into the business world enough. Even the most basic of business plans and visions can teach young people a wealth of knowledge about society, the way the world works and how their working lives can be best spent.

It is this strong passion for young people in business, which led to the inspiration for the Goose & Grow scholarship. This awards £10 from every Goose & Co purchase to a budding entrepreneur.

Click here to find out more about Goose & Grow

Our Brand Ambassadors

Ross Webster

“I applied for the Goose & Grow scholarship with a business concept of turning waste game meat into a snack product.

Having received the runner-up prize from the Goose & Grow scholarship, I have been working with a marketing agency to develop my brand and explore marketing opportunities. 

This process has helped me gain a better understanding of brand positioning and how it should be presented, in order to enter the higher end of the snacking market. 

Receiving this scholarship prize and having support from Goose & Co also gave me the confidence to move forward with the idea, which at the time of application was only at concept stage. After a good amount of planning I am currently in the process of developing a food manufacturing space on the home farm and am in the process of securing the final funding necessary to purchase smoking and drying equipment.”

Georgie Gater-Moore

“Since receiving the Goose & Grow scholarship, I have begun to explore the processes involved with some elements of my exciting business plan.

These have included rearing and butchering my own flock of sheep, as part of a trial for both the uses of sustainable meat and sheep-skin rugs.

I’m really pleased with the outcome from both trials and am looking forward to continuing the benefits of receiving the scholarship to good use.”

Goose & Family

Tom Heap

Countryfile Presenter and Goose & Co Customer

‘The meat was intensely flavoursome and the crispy skin the ultimate guilty pleasure.

The stock lasted for weeks and the fat is still basting our roast potatoes today.’

March, 2019

Nicholas Gale

Goose & Co Customer

‘First goose for over 50 years.

Well worth the wait. Really delicious.’

December, 2018

Richard Carleton

Goose & Co Customer

‘Having never cooked a Goose or eaten one on Christmas day before, I have to say that you now have a family of converts on your hands.

It was fantastic and your cooking tips were spot on. We really enjoyed it, an incredible taste and the bottle of Mad Goose helped ease Christmas morning along.’

December, 2018

Chris Kollmer

Goose & Co Customer

‘I wanted to write to say how delicious the geese were that you delivered to us.

I prepared them as you suggested but added some homemade syrup that was given to us just before the birds arrived. Amazing!’

January, 2019

Our Sustainable Model

Thanks to your help we have awarded our very first
goose & grow prizes

Since Day 1 of Fred’s big Goose adventure, Goose & Co have prided itself on being able to give back in its own small way. For every purchase of a Goose, £10 is awarded to a budding entrepreneur, alongside strategic guidance to ensure the very best chance of making their business dream a reality!

Click Here to Learn More